Since starting the business, I have been to quite a few networking events. Whilst they might have different styles and formats, essentially they all amount to the same thing. To create new relationships and strengthen existing ones. This will lead to gaining new clients and business opportunities.
These tips are put together based on my experiences, and guidance I’ve received from others I have networked with.
1. Don’t go straight in with a sales pitch
That is not the way to build relationships or make meaningful connections. Speaking on a one to one level and remembering to listen will hopefully leave a lasting first impression. They may not need your assistance now, but looking forward, with a positive relationship you may get work direct, or referrals from other regular networkers.
2. Helping your peers
I like helping people. When I can, I make referrals to other business owners (once I have gained permission to pass on their details of course!). I think this goes a long way with others and will, again, leave a lasting impression.
3. Nailing your elevator pitch
It is essential to ensure your pitch covers who you are and what you do but also consider asking what you are looking for and what’s important to you.
I always explain the reason why I set up ZVA. My reason was due to my son starting school and wanting to continue doing the work I’m passionate about whilst being flexible around his routine. Your ‘why’ may resonate with some people and make you memorable.
4. Introduce yourself to the Networking Coordinator
If you are not feeling confident in attending the networking event, go straight to the coordinator who can make introductions for you to start you off. They know who is in attendance and who best to introduce you to.
Ask questions about the group and who the usual attendees are. This will help you gain an idea if the group is suited to you.
5. Follow up!
I cannot stress this enough. Always follow up with connections whether it’s via email or social media. Answer the questions they asked you in the meeting or send content they may find useful. Be sure you mention where you met them or the general conversation you had so they remember you.
I have heard it many times that people fail to follow up. This is an essential part of networking and they may have lost out on potential work because of it.
Ok, I know I said 5 tips, but this is the most important one.
6. Be authentic, just be yourself
Don’t put up a front.
Don’t try to be the person you think they want you to be.
Remember to smile.
By being yourself, people will warm to you and want to engage.
Good luck!
Zoe Marden set up ZVA in September 2017. ZVA specialises in transcription, minute taking and copy typing. For more information or to discuss your requirements further, please feel free to email info@zva.org.uk.